WHY I'M THE RIGHT (WO)MAN FOR THE JOB
I'm not Liam Neeson, but I do have a particular set of skills that I have acquired over my career, which harmoniously come together to give readers valuable, newsworthy content, that attracts free traffic, and captures conversions.
EDITORIAL STRATEGY
I take the guesswork out of content planning through thorough research, and an understanding of the audience's mindset and experience.
CUSTOMER JOURNEY MAPPING
Whether it's an email sign up or ticket purchase, all content should serve a purpose in the customer's journey—and that's where I come in.
SEARCH ENGINE OPTIMIZATION
They don’t call me the SEO queen for nothing! I use professional SEO tools and data-driven methods to grow organic, free traffic.
OTHER STUFF I'M GOOD AT
Email Marketing
Copywriting, list building, engagement, A/B testing.
Tools: Mailchimp, Klaviyo
Photography
On figure and off figure lifestyles and product photography.
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Videography & Editing
Videography in front of and behind the lens. Foundational working knowledge of video editing