I'm not Liam Neeson, but I do have a particular set of skills that I have acquired over my career, which harmoniously come together to give readers valuable, newsworthy content, that attracts free traffic, and captures conversions.
Content Strategy & Systems
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Performance‑driven content strategy
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Holistic content planning & editorial calendars
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Content operations & workflow design
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Editorial systems with AI/LLM integration
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SEO & organic growth strategy
Audience & Funnel Impact
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Audience journey mapping
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Lifecycle & email marketing strategy
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Decision‑stage & comparison content
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Conversion optimization & CRO principles
Measurement & Performance Tools
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Analytics & Metrics: GA4, Looker Studio dashboards
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SEO Tools: Ahrefs, SurferSEO, Semrush, Google Search Console
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CMS / Platforms: Webflow, WordPress, Shopify, Hubspot
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Reporting & KPI Frameworks
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Email platforms: Klaviyo, Mailchimp, Hubspot
Leadership & Process
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Creative operations keadership
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Cross‑functional collaboration
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Freelancer & contractor management
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Editorial quality & standards
Supporting Creative Skills
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Copywriting & storytelling
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Photography & Videography fundamentals