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I build performance-driven content engines that compound traffic, leads, and authority.

Content strategy, editorial systems, and AI-enhanced workflows for B2B and B2C brands.

  • Over 7 years experience in content marketing

  • SEO, editorial, email & lifecycle management

  • Agency & in-house

Keyboard and Mouse
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A little bit about me

After earning my Journalism degree from Carleton University, I entered the world of online media to explore my curiosity for music journalism. A fulfilling stint in the music industry later, I landed in eCommerce blog management, and eventually, content marketing.

 

Today, I design and lead channel-agnostic, holistic content strategies for online businesses, focusing on creating content that drives traffic, engagement, and conversions.

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Outside of work, I enjoy DJing, spending time at the gym, and the occasional Netflix binge.

I help teams build content that scales

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  • Content Engines: End-to-end systems spanning SEO, email, landing pages, and editorial

  • Editorial Rigor: Journalism-informed research, clarity, and trust for all content

  • AI & LLM Workflows: Automated ideation, briefs, and audits that increase output without sacrificing quality

  • Decision-Stage Content: Comparison and high-intent content that supports revenue and accelerates sales

  • Measurement & Optimization: Dashboards, KPIs, and reporting frameworks that guide strategic content investment

Achievements

  • Built multiple zero-to-traction content programs across SaaS, ecommerce, edtech, and wellness

  • Relaunched blogs and SEO hubs that became primary acquisition channels

  • Developed lead magnets and lifecycle content that consistently grow qualified subscribers

  • Created comparison and decision-stage content used by sales teams to close deals

  • Implemented AI/LLM-enhanced workflows, improving page-one rankings and efficiency

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